Marketing For A Cake Business: 10 Simple Strategies To Help You Attract More Customers

If there is one skill, or area of knowledge, I wish I knew more about when I started my baking career it is marketing.  It is a subject I have continued to learn by reading and testing, and as a result of many painful lessons.  I am definitely guilty of one of the most common mistakes, namely thinking that because I had a great product it would sell.  The reality is that if no one knows about your product or service then it does not matter how good it is, your business will fail unless you do something about it.

Care more about the marketing of your product than you do about the product!