Empowering Home Bakers To Succeed.
Discover How Good You Can Be!
Recipes & courses to help home bakers make outstanding cakes and desserts.
Hi, I'm Faye! Pleased To Meet You!
Professional Pastry Chef, Educator, Creative, Mother to Neve, Partner to Rob, And At The Heart Of It All A Baking & Food Enthusiast!
Learn More About My Story
Discover Your Journey To Cake Making Excellence!
I know how it feels when you are baking on your own and need some help.
I started out baking from home as a teenager, and for many years I ran a cake business from a tiny kitchen in my London flat. I know the challenges you face as a home baker or if you are running a cake business.
- What to do when things go wrong.
- Who can you ask for expert help?
- Where can you find reliable recipes?
- Being worried about overcharging - having the confidence to charge for your work properly.
- Not knowing how to attract more customers.
Learn From My Experience
Use my knowledge and experience to help you on your journey.
I have made plenty of mistakes on my journey. They are a big part of who I am and the knowledge I have, but you don't need to repeat them!
As well as my home cake business, over the last 15 years my experience includes:
Le Cordon Bleu, London
Professionally trained at one of the world's leading culinary schools
Professionally Experienced
Pastry chef roles at London hotels, restaurants and catering businesses
Pastry Chef Consultant
Pastry chef consultant to bakery and pâtisserie businesses in the UK
Sweet Elements Pâtisserie
Head pastry chef and joint founder
Reviews
'You are the only chef I follow! I listen and watch for all your tips and tricks! You are incredible and incredibly talented! I listened to one of your podcasts on TikTok and learned so much! Thank you for your willingness to help all of us cottage bakers! You simply are one of the best in my eyes! I appreciate you so much!!'
Tracy on Facebook
It's Time To Change...
Over the last few decades many harmful practices have become embedded in the food industry. Thankfully, for compelling health and environmental reasons, there is a growing movement back to recognising the importance of cooking with good quality natural produce.
I am part of this important movement, not least for the benefit of our daughter Neve.
It's a no brainer! Good ingredients are better for us, better for the environment and make food taste better!
So my cooking and baking is based on using quality ingredients with sound technique to deliver real flavour.
Read More About My EthosFreebies - Try A Recipe Today!
Free recipes and guides to elevate your baking game!
Almond & Lemon Mini Loaf Cake
Almond and lemon sponge with lemon Italian meringue buttercream, candied lemon peel and toasted almonds.
Italian Meringue Buttercream
A smooth and stable buttercream that you can flavour in many different ways.
How To Price Cakes & Make A Profit
My 5 step framework for pricing cakes and making a profit.
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